Innovation Intent

Choosing our future

We believe that ‘Innovation is the essence’ as signified in the company payoff Be-Think-Innovate. Our mission requires us to be a technological leader, and the company has repeatedly developed technologies and solutions with an eye for future needs.

In 2008, we finalised an Innovation Intent that will serve to give focus to our long-term innovation efforts going forward to 2025.

A fundamental element in the Innovation Intent is the strong message to our developers that our future should continue to build on sustainable development. The Innovation Intent consists of three elements - CONCERN-CARE-CREATE - that each represents a challenge to our organisation. But the real challenge is that every major concept that we launch over the next 20-30 years should meet all three of the challenge at the same time.

 

Concern-Care-Create: Put sustainability first - be there for a growing world - Pioneer new technologies

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CONCERN

Put sustainability first

This is borne from a concern about the changing climate and the greater demands a fast growing world is placing on natural resources. The challenge is to find our position as a leading green company.

We need to develop products and services that respond to the conditions people and business will face as a result of the growing pressure on the environment.

CARE

Be there for a growing world

This is about the growing and ever more affluent populations in the emerging markets. To take care that we capitalises on the opportunities in the growing markets, we have to be there with a strong local presence.

Our challenge is to provide more comfort to more people at a lower cost to the environment. And we are committing ourselves to finding solutions for the poorest in this world.

CREATE

Pioneer new technologies

This is about creating solutions the world has never seen before.

The challenge is to extend into new categories and areas using our existing technologies in a new and creative way. We will add new functions and purpose to pumps and rethink the way we do business.

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